#Newnormal

 

We are offering a detailed insight into consumer response and changes in consumer behaviour in relation to key political and economic circumactances

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Presentation of the results from the regional research and insight into five markets: Slovenia, Croatia, Bosnia and Herzegovina, Serbia and Kosovo is available here.

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Industries

FMCG and Retail

Changes in shopping habits occurred during the Covid situation and now we are facing new challenges (inflation, potential recession,…). How strongly does this circumstances affect our purchasing habits?

Where do we shop, how often, do we buy in bulk or day-by-day…Do we still stockpile? To what extent are everyday purchases moving online, to what extent is self-sufficiency increasing? Are we buying “smarter” and more organized?

Are brands that were  main actors in our shopping carts before Pandemic still the same, or have become side characters? Contact us for more information.

Financial Sector

The current situation will not spare anyone in the finance business, which has been under constant pressure from the global market and digitization in recent years.

Users and their behaviour are changing across the financial services industry and in some segments this is already visible, while  in others less or not yet. Which areas, products, what are new opportunities – these are the issues we should be focusing on now.
Contact us for more information.

Tourism

Tourism was one of the most affected industries during pandemic and current situation is bringing new challenges agin.




What kind of optimization of consumer travel habits can we expect in the short-term? How can tourist service providers adapt and what are the long-term trend directions in consumer preferences in the context of current situation. 
Contact us for more information.

Telco, ICT

Maybe it seems like nothing is going on or that business is better than before, but what is going on in the background? At a time when we are exposed to constant challenges, consumer habits are changing.

This is a new background. In the long run, consumers will want to optimize. Some of the ways in which services and products are used may become more relevant with relevant emotional values. You should be focused on what will the global tech companies do in these areas. As in the financial field, there are dangers and new opportunities. You should be focused on detecting and understanding them, as well as acting on our findings. Contact us for more information.

Media and Advertising

The media usage and the use of devices, as well as the attitude towards advertisements, has changed substantially during covid situation.



Even when some of the lockdown measures were loosened, these habits remained, but now we are facing new changes again. Valicon can help you adjust your communication strategy and find the best ways to reach your customers.

Contact us for more information.


We have upgraded and adapted our approaches to the needs of our customers

Online Focus Groups

In times where traditional F2F qualitative research was performed to a limited extent, Valicon prepared a qualitative research solution – Online Focus Groups, where people in isolation were given voices. Due to certain advantages of this method, we are stil conducting online focus groups in addition to the traditional focus groups. 


Here are 3 main advantages of this new approach in qualitative research:

1. Everything that was done in a traditional F2F setting can be done online.
2. Geo diversity is possible and people from different villages, cities, regions or countries can be present in one group without travel.
3. The process is easier, faster and client friendly, since it is very easy to observe and listen to the discussion.

Contact us for more information.

 

 

 

Online Panels

Web panels were completely remotely operational long ago, therefore there were only slight adjustments needed for establishing full operability in the time of the pandemic. We provided and continue to maintain a high level of performance and panel participation across all our countries.



We are running regular opinion polls, measuring overall public opinion indicators from the first occurrence of COVID-19 in our countries. Since than we are still monitoring key indicators of public response to key political and economic circumstances.  A part of the research is published in order to better inform the public, while the second part is designed for clients and covers different areas of consumption and consumer behaviour.

We will be happy to answer any additional questions you might have and provide you with the quotations.
Contact us for more information 

Telephone Surveys

The same performance quality standards as in normal conditions were guaranteed during Covid situation. This situation showed that there are no obstacles to monitor people’s opinions and behaviour during challaging time such as pandemic. 

 


We can also adapt our approaches if needed and maintain a high level of quality regardless of the circumstances. We look forward to receiving your inquiry. Contact us for more information.


Part of the research is publicly available.




Press Releases in local languages

Korona promijenila potrošačke navike

Objavljeno: 14. 12. 2020
Prema eksluzivnom RTL-ovu istraživanju koje je za RTL provela agencija Valicon – u zadnjih pola godine smanjila se potrošnja građana. Odnosno 55 posto ispitanika promijenilo je svoje navike u kupnji i troši manje, jednako troše njih 41 posto, a 4 posto čak troši i više. Koliko će se ova potrošnja osjetiti pod borom?…Više

Gotovo tri četvrtine hrvatskih građana podržale bi strože ograničenje privatnih okupljanja

Objavljeno: 2. 11. 2020
U posljednjih mjesec dana osjetno se promijenio stav građana prema mjerama koje se provode s ciljem obuzdavanja epidemije, sve više je onih koji postojeće mjere smatraju preblagim. Upitani o različitim mjerama koje bi nacionalni Stožer civilne zaštite mogao donijeti po uzoru na druge europske zemlje, građani u najvećoj mjeri podržavaju ograničenje privatnih okupljanja na 10 osoba, te zabranu javnih okupljanja. …Više

Vakcina i druga (ne)poverenja građana Srbije

Objavljeno: 23. 10. 2020
Svaku drugi građanin Srbije nema poverenje u zvanične informacije koje saopštava Krizni štab za borbu protiv širenja korona virusa, a čak 73% izražava zabrinutost po pitanju daljeg toka epidemije. Visok i značajan je procenat onih koji predviđaju pogoršanje u pogledu razvoja epidemiološke situacije (74%) kao i onih koji trenutnu situaciju doživljavaju kao negativnu (63%)….Više

Gripa je pred vratima, a više od dvije trećine Hrvata ne misli se cijepiti

Objavljeno: 23. 9. 2020
U danima dok se Hrvatska još uvijek bori sa pandemijom COVID-19, jesen otvara vrata još jednom virusu, virusu gripe. U ovom trenutku preventivno cijepljenje planira obaviti tek 26% hrvatskih građana čim cjepivo postane pristupno…Više

Građani BIH nisu za obaveznu vakcinaciju protiv covid-19

Objavljeno: 6. 8. 2020
Iako se situacija u pogledu pandemije COVID-19 u BiH iz dana u dan pogoršava, čini se da bh. populacija još uvijek nije spremna vakcinisati se, jednom kada vakcina bude dostupna. Također, bh. građani u većini smatraju da vakcina ne bi trebala biti obavezna za sve…..Više

Veće poverenje u ekonomske mere nego u rad Kriznog štaba

Objavljeno: 31. 7. 2020
Nivo nepoverenja u zvanične podatke u vezi sa epidemijom korona virusa trenutno iznosi 67% u poređenju sa 65% izmerenih pre mesec dana nakon što su se i pojavile sumnje u njihovu validnost. Posledično, 62% građana nije zadovoljno radom Kriznog štaba, dok svaki četvrti i ne prati redovne konferencije…Više

BH građani pesimističniji u odnosu na početak pandemije, priželjkuju strožije restriktivne mjere

Objavljeno: 22. 7. 2020
Situacija u BiH po pitanju širenja COVID-19, prema mišljenju većine građana, ide na lošije. Pored toga, sve veći procenat bh populacije se slaže da je potrebno ponovno uvesti strožije restriktivne mjere. Ovo su neki od glavnih rezultata kontinuiranog praćenja javnog mnijenja u BiH po pitanju COVID-19 koje provodi kompanija Valicon….Više

Hrvati sve više zabrinuti zbog ponovnog širenja korona virusa

Objavljeno: 16. 7. 2020
Istraživanje o javnom mnijenju Hrvata o situaciji vezanoj uz koronavirus, pokazuje da povećanje broja novozaraženih koje je krenulo sredinom lipnja sve više zabrinjava građane. Njih ¾ je zabrinuto zbog nastavka širenja koronavirusa, a čak 85% njih smatra da situacija ide na lošije, što je najviše od početka korona krize….Više

Građani srbije nemaju poverenje u zvanične informacije u vezi sa korona virusom

Objavljeno: 6. 7. 2020
Tokom trajanja završnice predizborne kampanje 54% građana Srbije nivo informisanosti o epidemiji korona virusa ocenjuje kao nezadovoljavajući, a 65% iskazuje nepoverenje u zvanične informacije nadležnih institucija…Više

Teorije zavjere o porijeklu koronavirusa prisutne među BH populacijom

Objavljeno: 10. 6. 2020
Tek četvrtina građana BiH vjeruje u službenu, naučno utemeljenu teoriju da je koronavirus nastao prirodnim putem, prelaskom sa životinje na čovjeka….Više

Srbija-Briga za ekonomske posledice korona virusa najniža u regionu

Objavljeno: 8. 6. 2020
Zabrinutost građana Srbije za širenje epidemije korona virusa, iako smanjena za čak 20 procentnih poena u odnosu na kraj marta, ostaje najviša u regionu i iznosi 70%, u poređenju sa 47% u Sloveniji, 58% u Bosni i Hercegovini i 62% Hrvatskoj. Suprotno tome, zabrinutost za ekonomske posledice, uprkos rastu jedino u Srbiji manja je od polovine i iznosi 40%, dok ekonomske posledice epidemije brine 69% građana Slovenije, 61% građana BiH i 59% građana Hrvatske…Više

Istraživanje pokazuje da većina Hrvata očekuje da će doći do drugog vala epidemije koronavirusa u Hrvatskoj

Objavljeno: 4. 6. 2020
Većina restriktivnih mjera u Hrvatskoj je ukinuta ili ublažena i čini se da se život u Hrvatskoj vraća u normalu, ipak znanstvenici i liječnici upozoravaju da je izgledno da će doći do drugog vala i da moramo biti spremni na to da se restriktivne mjere ponovno uved….Više

Građani Srbije sve više zabrinuti za ekonomske posledice širenja epidemije korona virusa

Objavljeno: 28. 4. 2020
Najnoviji rezultati pokazuju da se zabrinutost za širenje korona virusa među građanima Srbije smanjila za 10 procentnih poena i trenutno iznosi 81%. Briga za lično zdravlje i bližnje beleže neznatan pad, ali interesantan je rast od 12 procentnih poena u pogledu zabrinutosti za ekonomiju i sada iznosi 42%..Više

Iako podržavaju ublažavanje mjera, više od pola građana strahuje da će broj zaraženih biti veći nego posljednjih dana

Objavljeno: 30. 4. 2020
Vlada RH najavila je prije tjedan dana popuštanje restriktivnih mjera u 3 faze, prva od kojih je već krenula i za koju velika većina građana pokazuje podršku. Tako 78% građana podržava prvu fazu ublažavanja mjera i sve što ona uključuje….Više

Sve više raste zabrinutost građana za ekonomske posljedice pandemije korona virusa

Objavljeno: 24. 4. 2020
Pored jasno smanjene generalne zabrinutosti za širenje korona virusa u BiH sve više građana počinje razmišljati o ekonomskim posljedicama koje će uslijediti, pokazuju mjerenja trećeg vala sprovedena sredinom aprila. Restriktivne mjere nailaze na sve manju podršku, gdje raste procenat onih koji smatraju da su restriktivne mjere prestroge…Više

Press Releases in English

Recent government actions have met a significantly more negative response a good third of employees are currently inactive from their job.

Published: 8. 4. 2020
A fifth of respondents believe that the latest measures taken by the Government of the Republic of Slovenia to prevent the virus from spreading are too strict…More

Opinion poll: the concern remains but the share of population that believes things are going to get better is increasing

Published: 27. 3. 2020
The key finding of this measurement is that residents are clearly transitioning to Phase 2 – adopting and adjusting to new conditions and more realistic expectations, which is reflected in the growing concern for the economic consequences of the epidemic….More

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